Area Sales Manager - Mumbai, India - Aditya Birla Group

Aditya Birla Group Mumbai, India

1 month ago

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Description

Job Purpose:

To devise and implement seasonal sales and marketing plans for Linen Club Apparel and drive aggressive and sustainable profitable growth in the Linen Club Apparel in line with the Business Vision.

Job Context:

Over the years, Linen Club has evolved in a prominent brand in the domestic linen fabric market with a market share of 70%, a leadership position it has been able to sustain over the years. In an endeavour to expand the product offering to the customer, a new line of business – linen ready-made garments is being ventured into.

Leverage and expand the existing network of partners to launch linen ready-made garment. Undertake sales activities to make Linen Club Apparel a preferred linen garment brand with customer and retailers.

Build strong and enduring relationship with retailer and ensure him with superior Linen Club Apparel mandated sales and service support.

Key Accountabilities:

Accountability

Supporting Actions

Devise and execute seasonal sales plan for EBO's and MBO's

Devise and execute sales plan for the region with the view of market and competition.

Analyze and provide inputs on season-on-season and year-on-year sales for Linen Club Apparel

Break-down regional sales targets to sub-area and counter-wise sales target and work towards achieving the same.

Ensure healthy working relationship between channel partners and the organization

Ensure timely collection of payments for the retailers along with Linen Club Agents

Sale and service support to the retailer

Ensure timely replenishments orders for Linen Club Apparel counters

Monitor continuous sales support to the retailers through Sales Executives

Monitor and develop Sales Executive's

Provide timely inputs and training to the Sales Executive to continually improve their skills of customer service

Set counter-wise sales target and drive Sales Executives to achieve the same

Continually monitor the performance of Sales Executive and take necessary corrective actions as and when required.

Market Intelligence and Competitor's activities

Continually monitor the market for competitor's activities, customer and retailer trend and pass on to Manager, Linen Club Apparel

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