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    Growth Marketing Manager - Gurugram, India - Stanza Living

    Stanza Living
    Stanza Living Gurugram, India

    1 week ago

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    Description
    Growth Marketing Manager


    Who we are:


    Stanza Living is India's largest and fastest growing tech-enabled, managed accommodation company that delivers a hospitality-led living experience to migrant students and young working professionals across India.


    Today, we are:

    • India's largest managed accommodation company with over 75,000+ beds under management across 25+ cities
    • Most capitalized player in the managed accommodation space, backed by global marquee investors
    • Falcon Edge, Equity International, Sequoia Capital, Matrix Partners, Accel Partners
    • Recognized asthe Best Real Estate Tech company acrossthe Globe in 2020 by leading analysis agency, Tracxn
    • LinkedIn Top Startup to Work for 2022

    The opportunity :

    • We are seeking a Performance & Growth Marketing Manager to help own and lead the thinking for selfserve acquisition, leadgen, and gotomarket enablement for all business lines.
    • Leading Digital Marketing activities of the brand to generate awareness, leads and hence contributing revenue growth of the organization
    • Strategizing Paid Media across different push & pull platforms
    • Managing Digital Marketing Agency for self serve tools like Google Ads & Meta Ads
    • Planning Monthly Acquisition targets of Digital while achieving the desired CAC
    • Help catering the Demand in Niche Target Markets by using SMS & WhatsApp Marketing
    • Generating additional leads via Affiliates, Database Marketing & Influencer Marketing
    • Testing & Experimenting different stages of user funnel like Landing Pages to improve the conversion rate from Digital Campaigns
    • Manage multiple agencies and stakeholders to deliver campaigns & meet revenue goals
    • Manage and own campaign budgets to deliver performance across key metrics like monthly spends, CAC and CPL, etc.
    • Drive highquality user acquisition predominantly through Google SEM, Programmatic Display, Ad networks, Affiliates, Facebook, and Instagram
    • Execute Brand campaigns across channels like YouTube / Display / Programmatic etc.
    • Plan and launch with app marketing campaigns for lead gen and conversion
    • Should be a pro in data analysis & deriving data oriented solutions to drive business KPIs
    • Experience with handling budgets at scale across channels

    Who we are looking for :

    • Extremely high ownership, self-starter ability to get hands dirty, and work in a constantly changing and fast-growing environment.
    • Establish collaborative and trusting relationships with the business's key internal leaders and stakeholders in order to ensure that there is a free flow of ideas and information across the business.
    • First principle thinking and strong problem solving.
    • Excellent time management skills.
    • Ability to work on multiple tasks at a time.
    • Ability to link training outcomes to business Key Evaluation Matrices(KEM)
    • Ability to analyze data and create learning solutions based on trends.
    )
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