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    Digital Marketing Manager - Chennai, India - Cynosure Corporate Solutions

    Cynosure Corporate Solutions
    Cynosure Corporate Solutions Chennai, India

    1 week ago

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    Description
    Roles And Responsibilities:
    • Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand
    • Create and manage the Sales & Marketing funnel to optimize lead generation and conversion
    • Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms
    • Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).
    • Should be expert in PPC, CPL and CPA Campaigns
    • Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Provide creative ideas for content marketing and update websites
    • Collaborate with designers to improve user experience
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)


    Requirements

    Requirements:
    • Minimum 6+ years of experience in digital advertising and marketing.
    • Hands-on experience in planning and executing digital advertising campaigns on LinkedIn,Twitter, Facebook, and Google.
    • Proficiency in marketing automation platforms.
    • Excellent communication (written/verbal), presentation, and analytical skills.
    • Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.
    • Blueprint Certification would be an added advantage.
    • Experience in the Amazon campaign is preferred.

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