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    Senior Manager - Hyderabad, India - iimjobs

    iimjobs
    iimjobs Hyderabad, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Sr. Manager - Brand Marketing


    JOB DESCRIPTION

    Role Summary:


    We are seeking a highly motivated and experienced brand marketer to lead a diverse team of social media content creators, content writers, influencer marketers, offline & rural marketers and PR.

    As Sr.

    Manager, Brand Marketing you will be responsible for all aspects of the brand across touch-points, top & middle funnel marketing online and in-clinic.

    The role reports in to the Chief Marketing Officer.


    Key Responsibilities:

    • Developing and executing marketing strategies to meet our business objectives, including but not limited to social media, influencer marketing, offline marketing, media planning & buying, PR & communication, agency management, project management, ATL & BTL activities, campaign & brand management and copywriting & content creation.
    • Collaborate with business development, digital/performance marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.
    • Lead the brand marketing & communication process from concept to execution, ensuring all content is onbrand, consistent in style, quality, and voice.
    • Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.
    • Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.
    • Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.
    • Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.
    • Spearhead the integration of AI tools and techniques into the creative process, enhancing personalization and relevance across all customer touchpoints.

    Ideal Candidate Profile:

    • Bachelor's degree in marketing, media or related fields. Master's preferred.
    • 79 years of handson experience in social media, influencer, advertising, offline marketing, media buying & PR functions, preferred in luxury, hospitality, lifestyle, health care, insurance, banking brands or other related sectors.
    • Datadriven decision maker and understands both the art (data analysis) & science (human insight) of marketing.
    • Managed & delivered highperformance campaigns inhouse and also with creative agency teams.
    • A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content.
    • Exceptional communication skills with the ability to articulate creative concepts and rationale to crossfunctional teams.

    Location & Work Days:
    Hyderabad (Jubilee Hills), 5 days in-office
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