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    Demand Generation Manager - Bengaluru, India - illumine

    illumine
    illumine Bengaluru, India

    6 days ago

    Default job background
    Education / Training
    Description

    Company Description

    illumine is a leading early learning and childcare software provider based in Bengaluru. We offer a comprehensive ecosystem designed to streamline operations and enhance parent partnerships for early childhood care and education centers. With our trusted technology, over 900 preschools, nurseries, and daycares in 50+ countries have optimized costs, increased admissions, and fostered strong relationships with parents.

    Role Description

    This is a full-time on-site role for a Demand Generation Manager at illumine. As a Demand Generation Manager, you will be responsible for leading marketing efforts to generate quality leads. Your day-to-day tasks will include analyzing marketing analytics, implementing marketing automation strategies, managing sales processes, and executing B2B marketing campaigns.

    Responsibilities:

    • Manage and utilize marketing automation tools like HubSpot to nurture leads and automate marketing workflows.
    • Leverage Google Analytics to track website traffic, user behavior, and campaign performance.
    • Maintain and optimize company WordPress website, including landing pages and content.
    • Utilize email scraping techniques (respecting all legal and ethical guidelines) to build targeted email lists.
    • Manage social media presence across various platforms, creating engaging content and running social media campaigns.
    • Develop and manage Google Ads campaigns (search, display, etc.) to drive qualified traffic and leads.
    • Create comprehensive reports on marketing campaign performance, including key metrics like website traffic, lead generation, and ROI.
    • Analyze data to identify trends and opportunities for improvement in marketing campaigns.
    • Stay up-to-date on the latest marketing trends and technologies.
    • Collaborate with cross-functional teams (sales, product, etc.) to ensure marketing efforts are aligned with overall business goals

    Qualifications

    • Bachelor's Degree in Marketing, Communications, or a related field
    • 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
    • Demonstrable success driving pipeline growth and revenue through integrated campaigns
    • Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
    • Excellent written and verbal communication skills, with the ability to create engaging marketing content
    • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
    • Strong analytical skills and ability to use data to inform decision-making and strategy development
    • Experience managing budgets and ability to balance competing priorities effectively

    Bonus Points:

    • Experience with account-based marketing (ABM).
    • Experience with marketing attribution modeling.
    • Proven experience in a B2B (business-to-business) marketing environment.
    • Experience managing a marketing team

    Why You'll Love Working Here:

    • Opportunity to work on cutting-edge marketing initiatives and make a real impact on the company's growth.
    • Dynamic and collaborative work environment.
    • Competitive salary and benefits package, including performance-based bonuses, option to participate in conferences and training programs.
    • Chance to learn and grow your career with a supportive team.
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