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    Marketing Manager - Mumbai, India - InCred Asset Management & Alternative Investments

    InCred Asset Management & Alternative Investments
    InCred Asset Management & Alternative Investments Mumbai, India

    Found in: Talent IN 2A C2 - 2 days ago

    Default job background
    Accounting / Finance
    Description

    About InCred

    InCred's asset management business is rooted in serving the investment needs of wealth creators who are looking for differentiated investment products across a wide spectrum of strategies including Long-only equity, structured debt, Absolute return strategies, quantitative asset allocation, hedge Fund, unlisted equities and more.

    Our focus is to choose a combination of strategies best suited to the prevailing macroeconomic

    environment and investment opportunities to generate risk-adjusted return for investors. InCred AMC is a part of the InCred Group, which is a leading diversified financial services company with a

    presence in the areas of Financing, Investment Banking, Wealth Management, Asset Management and Institutional Equities and Broking. InCred Finance, the lending business of the group was founded in 2016 by Bhupinder Singh as a new-age, tech-and risk-analytics-focused lending institution. The equity investors in InCred Financial Services include KKR, TRS, ADIA, INVESTCORP, OAKS, Moore Capital, Elevar Equity, Paragon Partners, Ranjan Pai, Gaurav Dalmia etc.

    Job Responsibilities

    This position is responsible for providing strong marketing partnership to Group Business and ensuring alignment with Group Wholesale Banking and Market's plans.

    Responsibilities

    • PR/Corporate Communication to ensure strong coverage and building thought leadership
    • presence in media
    • Digital marketing & Social media management.
    • Distributor communications & engagement initiatives.
    • Ongoing Client events and webinars.
    • All customer facing communications including product brochures, presentations, mailers, letters, etc.
    • Responsible for all content on the website and website maintenance.
    • Handling multiple vendors and agencies and budgeting.

    Job Requirements

    • Degree in Marketing/ Business with at least 2 years of relevant B2B marketing experience in
    • targeting and segmentation work; successful development and implementation of customer and product/ benefit pillars
    • Digital Marketing Experience in Financial Industry would be advantageous
    • Strong Conceptualisation and Analytical Skills
    • Strong Project Management & Implementation Skills
    • Strong Marketing Acumen & Writing Skills
    • Strong People Leadership Skills and ability to work in large and multi-team dynamics – Strong
    • Team Player.
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