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    Performance Marketing Associate - Bengaluru, India - GIVA

    GIVA
    GIVA Bengaluru, India

    6 days ago

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    Description

    Job Title - Performance Marketing Associate

    Key responsibilities:

    ● Plan & execute performance marketing campaigns across various channels - Google

    Ads, Facebook Ads, 3rd party networks, etc.

    ● Take ownership of online campaigns and revenue.

    ● Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End

    Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion

    funnels.

    ● Running experiments on paid digital channels to find incremental value of digital

    marketing across user and customer cohorts.

    ● Designing experiments to improve the overall contribution of digital marketing

    towards business in a profitable manner.

    ● Coordinate with the internal product, tech teams for timely execution of various digital

    marketing tasks and initiatives.

    ● Monitor and keep track of essential funnels and events in Marketing setup.

    ● Responsible for campaign management - planning, monitoring, optimization &

    reporting.

    Who will Qualify

    ● 1+ years of relevant experience especially in Google Ads. Experience with e-commerce

    businesses will be an advantage.

    ● Highly data-oriented approach towards planning and problem-

    solving.

    ● Self-motivated and willing to work in a startup environment

    ● Strong analytical skills and the ability to analyze data

    ● Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics,

    Appsflyer etc.)

    ● Hands-on experience with performance marketing channels Google ads, Facebook Ads,

    etc. in managing the marketing budget at scale along with the business objectives & KPIs

    like ROAS, CPI, CAC, LTV, etc.

    ● Proven track record of increasing user acquisition, engagement, and retention and

    meeting/exceeding revenue and profitability goals.

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