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    Head of Growth- Jewellery Brand - mumbai, India - bfmhr

    bfmhr
    bfmhr mumbai, India

    4 hours ago

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    Description
    Job Description

    Key Responsibilities:

    Strategy Development: Develop and execute a growth strategy that answers questions about how much we grow, how fast we grow, and in which markets we grow. This includes setting clear, measurable growth targets and outlining the path to achieve them.

    Channel Identification: Identify and assess the most effective channels for growth opportunities. This involves evaluating the potential of hoarding and newspaper advertising, social media, digital advertising, content creation, and SEO.

    Team Leadership: Manage and lead the four teams (Hoarding and Newspaper Advertising, Social Media and Digital Advertising, Content, and SEO) to ensure they are aligned with the growth strategy, and they perform at their highest potential.

    Data-Driven Decision-Making: Leverage data and analytics to make informed decisions and continuously optimise growth initiatives. Monitor the performance of various marketing channels and adapt strategies accordingly.

    Short and Long-Term Payoff: Analyse and project the short and long-term payoff of the growth strategy. This includes tracking the return on investment (ROI) of marketing campaigns and making necessary adjustments for maximum effectiveness.

    Market Research: Conduct market research to identify emerging trends and opportunities for growth in the jewellery industry. Stay updated on consumer behaviour and preferences.

    Collaboration: Collaborate with other departments, including Sales, Product Development, and Finance, to ensure that growth initiatives align with the overall business objectives.

    Budget Management: Manage the budget for growth marketing activities, ensuring cost-effective allocation of resources while achieving desired results.

    Qualifications:

    • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
    • Proven experience in a senior marketing role with a focus on growth and demand generation.
    • Strong leadership and team management skills.
    • Exceptional analytical and problem-solving abilities.
    • Proficiency in marketing analytics and tools.
    • Excellent communication and presentation skills.
    • A deep understanding of the jewellery industry or luxury retail is a plus.

    Benefits:

    • Competitive salary and performance-based bonuses.
    • Health and wellness benefits.
    • Opportunities for professional development and growth.
    • A collaborative and dynamic work environment.
    • Employee discounts

    If you are a strategic marketer with a passion for jewellery and are excited about shaping the product marketing efforts of a renowned brand,

    Key Result Area (KRA): Social Media Manager

    Measurement Metrics:

    • Revenue Growth: Achieve a (specific) annual revenue growth target through effective marketing strategies and campaigns.
    • Market Expansion: Successfully identify and enter (specific number) new markets within (specified timeframe), increasing market presence and sales.
    • Customer Acquisition: Increase the number of qualified leads by (percentage increase) through various marketing channels.
    • Conversion Rate: Improve the conversion rate from leads to customers by (specific percentage).
    • Marketing ROI: Maintain a marketing ROI of (specific ratio) by optimising budget allocation and campaign effectiveness.
    • Channel Performance: Evaluate and report the performance of each marketing channel, with a focus on achieving (specific) ROI targets for Hoarding and Newspaper Advertising, Social Media, Digital Advertising, Content, and SEO.
    • Market Research: Continuously analyse market trends and provide quarterly reports on emerging opportunities and threats in the jewellery industry.
    • Team Leadership: Develop and lead the marketing teams, maintaining a (specific) level of team satisfaction and productivity, and achieving team objectives.
    • Short and Long-Term Payoff: Regularly monitor and report on the short-term and long-term payoff of growth strategies, with a focus on maintaining a (specific) ROI growth trajectory.
    • Cost Efficiency: Optimise marketing spend by (specific percentage) while maintaining or improving performance metrics.
    • Market Share: Increase market share by (specific percentage) within (specified timeframe) in both existing and new markets.
    • Cross-Functional Collaboration: Successfully collaborate with other departments to align growth strategies with overall business goals and report on the effectiveness of these collaborations.
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