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    Media Performance Associate Manager - Mumbai, India - Careerfit

    Careerfit
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    Description

    Responsibilities:

    • Develop and implement strategies to optimize search engine marketing (SEM) campaigns, focusing on driving performance and achieving business objectives.
    • Plan, execute, and manage search advertising campaigns across various search engines, including Google Ads, Bing Ads, and Yahoo Gemini.
    • Conduct keyword research, ad copy optimization, and bid management to maximize campaign performance and ROI.
    • Monitor campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and provide recommendations for optimization.
    • Analyze search trends, competitor activities, and market dynamics to identify opportunities and insights for campaign optimization.
    • Collaborate with internal teams, including creative, analytics, and account management, to develop integrated marketing strategies and initiatives.
    • Stay informed about industry trends, best practices, and algorithm updates related to search engine marketing, sharing insights and recommendations with internal teams and clients.
    • Prepare and present performance reports, insights, and recommendations to clients and internal stakeholders.

    Requirements:

    • Bachelor's degree in Marketing, Advertising, Business, or related field.
    • Proven experience in search engine marketing (SEM) or paid search advertising, preferably in an agency or digital marketing environment.
    • Strong understanding of search engine platforms, algorithms, and best practices, including Google Ads and Bing Ads.
    • Proficiency in search marketing tools and platforms, such as Google Ads Editor, Bing Ads Editor, and Google Analytics.
    • Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
    • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
    • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
    • Certifications in Google Ads or other search engine advertising platforms preferred.

    Skills:

    • Search Engine Marketing (SEM): Planning, executing, and optimizing search advertising campaigns.
    • Data Analysis: Analyzing campaign performance metrics and providing actionable insights.
    • Communication: Presenting performance reports and recommendations to clients and internal teams.
    • Collaboration: Working collaboratively with cross-functional teams to achieve campaign objectives.
    • Project Management: Managing multiple campaigns and priorities effectively.

    Preferred:

    • Certification in Google Ads or other search engine advertising platforms.


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