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    Account Based Marketing Manager - Mumbai, India - IDfy

    IDfy
    IDfy Mumbai, India

    2 days ago

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    Description

    About us:

    IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Assessment, and Digital Onboarding. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.

    Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. With more than 12+ years of experience and 2 million verifications per day, we are pioneers in this industry.

    Our clients include HDFC Bank, Induslnd Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others. We have successfully raised $27M from Elev8 Venture Partners, KB Investment & Tenacity Ventures.

    We work fully onsite on all days of the week from our office in Andheri, Mumbai.

    We're a perfect match if you..

    • You are a mastermind at crafting personalized experiences & thrive in the dynamic intersection of marketing, sales, and product innovation.
    • We're seeking a creative Account Based Marketing Specialist who's ready to shake up the B2B landscape.
    • If you have a passion for dissecting data, a knack for storytelling, and a flair for orchestrating unforgettable events, then you might just be the perfect addition to our team.

    Here's how your day would look like-

    • Architect of Engagement: Develop and execute ingenious account-based marketing strategies that not only drive engagement but leave a lasting impression on our target accounts
    • Collaborative Maestro: Work hand-in-hand with our sales, marketing, and product dream teams to identify target accounts, sculpt account plans, and ensure our marketing initiatives are in perfect harmony with sales objectives
    • Personalization Virtuoso: Craft bespoke marketing campaigns, messaging, and content assets that resonate deeply with key stakeholders within our target accounts, ensuring every interaction feels like a tailored masterpiece
    • Technological Wizardry: Harness the power of marketing automation platforms, CRM systems, and other tools to track campaign effectiveness, measure ROI, and fine-tune our marketing efforts with surgical precision
    • Content Connoisseur: Collaborate closely with our content team to curate thought leadership pieces, case studies, whitepapers, and other collateral that serve as the backbone of our ABM initiatives, ensuring our content is as compelling as it is informative
    • Trend Tracker Extraordinaire: Keep a vigilant eye on market trends, competitor activities, and customer insights to unearth new opportunities and refine our ABM strategies, ensuring we stay one step ahead of the curve
    • KPI Whisperer: Establish KPIs, track performance metrics, and provide regular reporting to stakeholders on the effectiveness of our ABM programs, painting a vivid picture of our successes and areas for growth
    • Experience Architect: Curate noteworthy events and experiences, from fireside chats to round tables to mixers, that leave our target accounts clamoring for more, ensuring each interaction is as memorable as it is impactful
    • BFSI & Fintech Aficionado: Dive deep into the world of banking, financial services, and fintech, bringing a nuanced understanding of the industry to every aspect of our ABM efforts
    • Stakeholder Whisperer: Map out key stakeholders, engage with them on multiple levels, and foster meaningful relationships that drive our ABM initiatives forward, ensuring we're always speaking the language of our audience
    • Data Jedi: Feel at home with data analysis, extracting meaningful insights from reports and the CRM software, and transforming them into actionable strategies that propel our ABM efforts to new heights

    Preferred Qualifications: An MBA background coupled with experience in marketing in banking,

    payments, or related fields would be the cherry on top of this already tantalizing opportunity

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