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    Loyalty Program Manager - Mumbai, India - DCS Group

    DCS Group
    DCS Group Mumbai, India

    6 days ago

    Default job background
    Full time
    Description

    Solar Industry

    Profile- Loyalty Program Manager

    Qualification- Bachelors Degree

    Salary- Upto 15 Lac CTC

    Location- BORIVALI (MUMBAI )

    Experience- Min. 2+ years in Loyalty, CRM or Ops focused roles.

    Job Description -

    Lead Loyalty

    Ownership of the end-to-end Loyalty Proposition Work stream with a focus on

    delivering campaigns that are objective led, KPI driven and in-line with the wider

    department strategies

    Manage final campaign reporting with the loyalty analytics team including

    learnings & next steps planning

    Full management of the Loyalty Team brief process, calendar & trackers to ensure

    campaigns are delivered smoothly and on time

    Lead on the development and delivery of all marketing assets with regards to the

    Rewards programme ensuring they are up-to-date and printed as required

    definition and planning of customers promotional strategies, customer lifecycles

    strategies as well as testing & reporting

    Defining and ensuring that all Loyalty process are understood and implemented

    by wider business teams

    Executes all future Rewards initiatives including ideation of promotion & loyalty

    benefits

    Support Loyalty insights with the creation of the Loyalty business update

    Budget Tracking & PO Management

    management of industry trends and competitor analysis

    Ties up with brands for affiliate marketing

    Meets the activations target

    Plans and executes the various engagement programmes for current

    members

    Plans and executes marketing strategy for increasing downloads, and

    registrations on APP

    Maintains and updates the App as per growing needs

    Experience using data driven multi-channel direct marketing techniques that

    deliver measurable results including retention rates, upgrades and cross-selling.

    Passion for delivering engaging retention and loyalty initiatives that deepen the

    relationship with customers

    Good project management skills

    Key Performance Indicators (KPIs)

    Key Objectives

    Loyalty Performance: Reward Programme Profitability, Tactical Campaign ROI,

    Retention/Churn rates, Customer Lifecycle change

    Campaign Execution: development and execution of campaigns from marketing

    partners

    Operational Efficiency: Customer Satisfaction, Process management

    Competencies

    Experience in executing and managing Loyalty propositions

    Knowledge of CRM & Ops best practices

    Strong attention to detail with regards to campaign development

    Ability to communicate with various, diverse team across a number of

    departments while advocating for the central Loyalty strategy

    Excellent interpersonal and communication skills

    Excellent time-management skills and the ability and willingness to multi-task

    Flexibility and readiness to adapt to changing priorities

    Strong work ethic and unwavering commitment to company values

    Ability to perform duties effectively with minimum supervision and guidance.

    Coordinate With

    .

    DCS Group

    Web Site-

    Email-

    Call & whatsApp)

    Call & WhatsApp)

    Call & whatsApp)

    Call & whatsApp)

    Call & WhatsApp)

    Calling Time - 11:00 AM to 6:00 PM

    WhatsApp Timing - 9:00 AM to 8:00 PM

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