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    Assistant Brand Manager Marketing - Mumbai, India - Encube Ethicals

    Encube Ethicals
    Encube Ethicals Mumbai, India

    Found in: Appcast Linkedin IN C2 - 6 days ago

    Default job background
    Pharmaceutical / Bio-tech
    Description

    Dear Connections,

    Greetings

    We're hiring for the Assistant Manager – Brand Marketing & Communication for our e-commerce organization which is known as "The Pink Foundry". We're looking for someone who has 3-4 years in Brand Marketing Role preferably from FMCG/D2C/Ecommerce Industry.

    Key responsibilities :

    Brand Communication:

    Analyse consumer purchase behaviours & trends on d2c & ecommerce platforms, social media and affiliate platforms and develop hard hitting objective & platform focused communication to strengthening the brand identity and positioning across online and offline channels

    Develop graphic, copy & video content using brand communication framework

    Conceptualize and deliver all brand assets in collaboration with creative agencies & graphic designers - social media content, d2c & eCommerce Banners, performance marketing creatives, directional scripts for influencers, PR, SEO articles CRM (emails, SMS, Whatsapp) etc.

    New Launches:

    Collaborate with NPD to create asset toolkit (primary/secondary images, A+ Content, Descriptions, Launch Communication etc)

    Lead Photoshoots for launches from conceptualizing to execution

    Social Media Management:

    Ensure brand presence across all key Social Platforms (IG, FB, YT, LinkedIn, Twitter)

    Create & Execute Social Platform Specific Plan to improve followers and engagement.

    Manage ORM for the brand across platforms

    End to end plan & execute monthly Influencer Campaigns on Instagram and YT

    Lead social partnerships/collaborations to uplift brand awareness

    Brand Marketing:

    Build quarterly brand marketing calendar to achieve optimum reach targets

    Create brand level campaigns to establish brand positioning in market

    Develop and execute monthly community marketing plans for the brand to drive awareness and consideration

    PR: Curate brand PR Plan for the year and collaborate with relevant stakeholders to execute the same.

    Build & manage brand community of loyal consumers (The Pink Tribe)

    Work with SEO experts to curate content for the brand with right brand tonality

    Educational Qualification:

    Post-graduation in Marketing OR Graduation in Digital Marketing Specializations

    Work Experience:

    3-4 years in Brand Marketing Role preferably from FMCG/D2C/Ecommerce Industry

    Location:

    Andheri, Mumbai.

    Interested candidates can share their resumes on

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