Marketing Manager - Kochi, India - 2Base Technologies

2Base Technologies Kochi, India

Found in: Talent IN 2A C2 - 2 days ago

Technology / Internet

Description

We are looking for a talented and experienced Marketing Manager to join our dynamic team. As a Marketing Manager, you will play a key role in driving our digital transformation efforts and enhancing our brand recognition. We are looking for a creative and strategic thinker with a passion for innovative marketing ideas and excellent communication skills.

Responsibilities

Develop and refine marketing strategies covering digital, content, email, and social media marketing.
Conduct market research to identify customer needs and competitive insights.
Initiate innovative marketing ideas to differentiate the company and drive brand recognition.
Plan and execute effective marketing campaigns for lead generation and prospect nurturing.
Create high-quality marketing collateral, including blog posts, case studies, whitepapers, and videos.
Collaborate with the sales team to provide them with the tools and resources they need.
Develop strategies for customer engagement, upselling, and cross-selling.
Monitor and analyze campaign performance and provide optimization insights.
Foster cross-functional collaboration with other teams.
Efficiently manage marketing budgets for a positive ROI.

Requirements

Proven track record in marketing roles, with a minimum of 4 years of relevant experience
Strong understanding of marketing principles, tools, and techniques.
Exceptional written and verbal communication skills.
Proficiency in digital marketing tools and platforms.
Strong analytical skills, with the ability to use data-driven insights to make informed decisions.
Creative thinker with a knack for generating innovative marketing ideas.
Excellent project management and organizational skills.
Collaborative team player who can work effectively across different departments.

Experience & Education

4- 6 years
Bachelor's degree in marketing, business, or a related field or MBA in Marketing

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