- Management of Digital Properties like Website. Developing Content for the same like doctor's profiles, content on departments, content on procedures. Optimising the use of search engines (SEO).
- To drive ROI based digital campaigns for generating leads and target driven revenue for the unit
- Manage aggregators & maximize business leads
- Social media management, involves the optimum use of blogs, Facebook, and the like.
- Market communication material inclusive of video development, patient testimonials, newsletters, clinical newsletters and the like.
- Business associations with clubs, insurances, corporate, VIP's and celebrities.
- Understanding consumer behaviour through Focus Group Discussions (FGD), Market research through primary and secondary data collection.
- Competition mapping. Help the marketing team to arrange for competitor information (products, campaigns etc.) from the market and aid in market understanding
- daily/weekly/monthly reports as specified by department head.
- a track of all the purchase orders and corresponding invoices, to ensure timely payment & execution of activities as planned
- and maintain a catalogue of products and collaterals
- a track of all the brand spends and provide monthly reports
- the marketing team for smooth execution of various campaigns
- internal signage & branding guidelines / hygiene at the unit as per brand guidelines
- Provide brand & marketing support to sales team for activities such as neighborhood camps, corporate events etc.
- Developing content / testimonial on national and international patient stories
- Event management such as health talks, product launch, media interviews & crises management.
- To build relationship with Regional Media/ Stringers, National & international media.
- Online PR Management
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Head of Marketing - New Delhi, India - Manipal Health Enterprises Pvt. Ltd
Description
About Us:
As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 33 hospitals across 17 cities with 9,500 beds, and a talented pool of over 5,000 doctors and an employee strength of over 20,000.
Job Details:
Work Location: Manipal Hospitals Dwarka
No. of Openings: 1
Experience: 10+ Years in Marketing
Job Responsibilities:
Education:
MBA
Those interested may kindly send their CV at or apply through the "Apply" button.
***No Work from Home***
For more details, please visit