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    Lead Generation Specialist - Bengaluru, India - sourcingxpress

    sourcingxpress
    sourcingxpress Bengaluru, India

    1 week ago

    Default job background
    Description
    About theRole:We are seeking a highlymotivated and resultsoriented Lead Generation Specialist to joinour growing team. In this role you will be responsible foridentifying and generating qualified leads for ourproducts/services contributing significantly to our sales pipelineand driving business growth. You will work independently andcollaboratively with the marketing and sales teams to execute leadgeneration campaigns across variouschannels.Responsibilities:
    • Conductthorough research to identify potential customers within the targetmarket.
    • Develop and execute targeted leadgeneration campaigns across various channels (e.g. email marketingsocial media content marketing webinarsevents).
    • Create compelling content (e.g. blogposts white papers case studies) to attract and engage potentialleads.
    • Utilize lead generation tools (e.g.LinkedIn Sales Navigator SalesQL HubSpot Marketing Hub) to identifyresearch and qualify leads.
    • Nurture leadsthrough the sales funnel through email sequences outreach andpersonalized engagement.
    • Track and analyzecampaign performance metrics and make datadriven adjustments forimprovement.
    • Stay uptodate on industry trendsand best practices in leadgeneration.
    • Contribute to the development andimplementation of lead generation strategies andprocesses.
    • Support the sales team by providingthem with qualified leads and relevantinformation.
    Qualifications:
    • Minimum13 years of experience in B2B leadgeneration.
    • Proven track record of success ingenerating qualified leads using variouschannels.
    • Strong understanding of the leadgeneration process and marketing automationtools.
    • Excellent communication writing andediting skills.
    • Ability to work independentlyand manage multiple taskssimultaneously.
    • Strong analytical andproblemsolving skills.
    • Proactive resourcefuland selfmotivated with a resultsorientedmindset.
    • Proficiency in MS Office Suite (WordExcelPowerPoint).
    BonusPoints:
    • Experiencewith the your industry market and relatedtechnologies.
    • Experience developing andexecuting content marketingcampaigns.
    • Experience using Lead Generationtools like LinkedIn Sales Navigator SalesQL HubSpot Marketing Hubetc.
    • Strong data analysis and reportingskills.
    Benefits:
    • Competitivesalary and benefits package.
    • Opportunity towork with cuttingedge technology (ifapplicable).
    • Fastpaced and dynamic workenvironment.
    • Be part of a growing andsuccessfulteam.
    AdditionalInformation:
    • You maywant to specify the types of leads you are looking for (e.g.decisionmakers specific industries).
    • Considermentioning any certifications or training relevant to therole.
    • Highlight your company culture and whatmakes it a great place towork.

    leadgeneration,marketingautomation,communication

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