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    Search Engine Optimization Executive - Mumbai, India - KothariTech

    KothariTech
    KothariTech Mumbai, India

    1 day ago

    Default job background
    Full time
    Description

    Job Description:

    We are seeking a talented and experienced Search Engine Optimization (SEO) Executive to join our dynamic marketing team. The ideal candidate should have 2 to 3 years of hands-on experience in planning, implementing, and managing successful SEO strategies to drive organic traffic and improve search engine rankings. As an SEO Executive, you will be responsible for optimizing our website content, conducting keyword research, and staying up-to-date with the latest SEO trends and best practices.

    Responsibilities:

    1. Develop and execute effective SEO strategies to improve organic search rankings and increase website visibility.
    2. Perform keyword research to identify high-value keywords and opportunities for content optimization.
    3. Optimize on-page elements, including meta tags, headings, URLs, and content, to improve search engine relevancy and user experience.
    4. Conduct technical SEO audits to identify and resolve issues that may negatively impact website performance and ranking.
    5. Monitor and analyze website analytics to assess SEO campaign effectiveness and make data-driven improvements.
    6. Collaborate with content creators to ensure that new and existing content is optimized for search engines and aligns with SEO best practices.
    7. Stay informed about industry trends, search engine algorithm updates, and SEO best practices to keep our strategies current and effective.
    8. Monitor competitors' SEO activities and identify opportunities to outperform them in organic search rankings.
    9. Work with the web development team to implement technical SEO recommendations and site improvements.
    10. Utilize various SEO tools and software to track performance, identify issues, and measure the success of SEO campaigns.
    11. Generate regular SEO performance reports and communicate key insights and recommendations to the marketing team and management.
    12. Collaborate with other marketing team members on cross-channel initiatives, including content marketing, social media, and paid advertising.

    Requirements:

    1. Proven track record of 2 to 3 years in developing and implementing successful SEO strategies.
    2. Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
    3. Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
    4. Familiarity with content management systems (CMS) and website platforms.
    5. Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
    6. Excellent communication skills, both written and verbal, to collaborate with cross-functional teams effectively.
    7. Up-to-date with the latest trends and changes in SEO, search engine algorithms, and digital marketing.
    8. Basic knowledge of HTML, CSS, and web development concepts is a plus.
    9. Ability to work independently and manage multiple projects simultaneously.
    10. Bachelor's degree in Marketing, Business, or a related field is preferred but not mandatory.

    Join our team and contribute your expertise to improve our online visibility, drive organic traffic, and achieve business growth through effective SEO strategies.

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