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    Campaign Specialist - Chennai, India - Ayn Technologies Pvt Ltd

    Ayn Technologies Pvt Ltd
    Ayn Technologies Pvt Ltd Chennai, India

    3 days ago

    Default job background
    Full time
    Description
    • Create integrated paid marketing campaigns across all available avenues, based on the clients requirement and market segments to gain new customers and build repeat business.
    • Develop, launch, and manage the ongoing paid campaign strategy including but not limited to: Google Ads, Microsoft Ads, Social Media Ads, LinkedIn ads, Google Display, Programmatic and retargeting platforms.
    • Strategize, execute, and optimize a data-driven Ad Campaigns as required as per the campaigns requirement to achieve goals for an assigned geographic or firmographic defined market segment.
    • Ability to understand the Business category and conduct the required research on the product, service, and the business models.
    • Own and operate the digital advertising budget to ensure cost efficiencies, return on ad spend (ROAS) and executing to planned deliverables.
    • Create funnel and marketing strategies for internal and external clients.
    • Ensure campaign implementation follows brand, organizational and platform guidelines.
    • Devise a comprehensive campaign roadmap, phasing, timeline, and implementation schedule.
    • Apply an experimentation mindset to paid marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B split testing across all channels.
    • Continuously optimize campaigns to improve click through rates, decrease CPCs and CPLs and drive more MQLs.
    • Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns.
    • Continually improve new campaigns using data and feedback from existing and previous projects
    • Monitor all outlets and resources for campaign impact and progress. Compile regular campaign performance reports of campaign performance and results. Timely and consistent delivery of such analyses and reports.
    • Collaborate with the in-house agency team (both Copy and Art) to ensure that required assets are delivered in line with requirements and on time.
    • Work closely with external collaborators to ensure that all planned deliverables are delivered.
    • Be accountable for the documentation of all processes in the agency handbook for transparency and business continuity.
    • Share results and learnings with relevant team members and stakeholders.
    • Lead process improvements, working collaboratively across Sales, Marketing, Product, and Client Services
    • Guide, manage and mentor a team of Paid Campaign Executives.
    • Ensure timely staffing and resource onboarding in keeping with the business needs of the agency

    ROLE REQUIREMENTS

    SKILLS

    • Team mentoring and management skills.
    • Strong analytical and quantitative skills
    • Ability to derive actionable insights from data.
    • Time and deadline management
    • Excellent communication skills (both written and spoken)

    KNOWLEDGE

    • An understanding of the role of PaidMedia in the marketing ecosystem
    • Familiarity with various Search, Display and social media platforms and digital channels and hands-on expertise.
    • Hands-on experience with platform specific analytics tools
    • Demonstrated expertise with estimation, budgeting, and projection (planner versus delivered)
    • Informed about the latest trends and activities of various social media platforms.
    • Effective plan and proposal making skills.

    SELF-IMAGE

    • Enthusiastic
    • Involved
    • Dependable
    • Agile

    TRAITS

    • Innately Curious
    • High Energy
    • Organized
    • Positive Attitude
    • Team Leader

    MOTIVES

    • Eager to excel.
    • Driven
    • Collaborative
    • Helpful

    Job Type: Full-time

    Schedule:

    • Monday to Friday

    Ability to commute/relocate:

    • Chennai: Reliably commute or planning to relocate before starting work (Required)

    Experience:

    • Campaign Management:3 years (Preferred)
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