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    GM - Marketing & Pre-Sales - Pune, India - Maestro Realtek

    Maestro Realtek
    Maestro Realtek Pune, India

    3 days ago

    Default job background
    Real Estate
    Description

    Job Summary

    § This role is responsible for branding Maestro and all marketing activities of organization and projects. This is a corporate role with long term vision of the organization goals and strategy road map.

    § Candidate is responsible for PR, Corporate communications, Media management, Digital marketing, advertising and Presales

    Key Roles and Responsibilities

    Strategic Focus

    § Develop Maestro marketing strategy

    § Direct and oversee the Maestro marketing function to identify and develop new customers for products and services.

    § Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.

    § Develop the Maestro brand philosophy.

    § Establish and implement short- and long-range goals, objectives, policies, and operating procedures.

    § Develop approach/target plans for each segment identified; develop Positioning strategy for each product/segment group

    § Assess alignment of new product launch

    Operational Focus

    § Estimate marketing budget based on marketing spend trends, project pipeline and other directives from the senior management.

    § Allocate the marketing budget to various product and spend categories

    § Participate in the development of new project proposals – provide inputs on product mix, pricing, customer behavior and real estate trends

    § Plan and coordinate public affairs, and communications efforts, to include public relations and Corporate communication

    § Supervise the planning and development of Maestro marketing and communications materials.

    § Represent Maestro at various community and/or business meetings to promote the company.

    § Supervise the preparation, issuance, and delivery of exhibits, and promotion programs.

    § Define and articulate brand positioning vis-à-vis target customer segment

    § Identify the brand trademark architecture, brand look and feel

    § Ensure legal protection of trademarks identified

    § Develop plans for tracking and monitoring brand performance and value

    § Identify and evaluate co-branding opportunities

    § Plan public relations activities, identify brand positioning and messaging requirements for planned public relations activities

    § Identify, evaluate, select and monitor promotions channels and media partners

    § Identify promotional schemes based on marketing strategy and sales plan

    § Allocate promotions budget to promotional schemes

    § Define and agree on promotions effectiveness measurement mechanisms

    § Calculate the ROI of the promotional schemes and campaigns. Take measures to improve the ROI

    § Develop primary research objectives to understand buying patterns, preferences

    § Initiate, track and monitor consumer oriented primary research initiatives

    § Implement the research findings in the new marketing campaigns and advertisements

    § Monitor the press releases in media and give inputs for the press releases

    § Generate leads through exhibitions, advertisements, campaigns and promotions

    People Focus

    § Recruit, develop and retain staff, partnering with Human Resources.

    § Responsible for managing his/her team by enforcing HR policies and procedures

    § Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews

    § Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery

    § Identify training needs for the team

    § Responsible to counsel and retain the top/ critical talent and keep the attrition rate low

    Education and Experience

    § Masters in Business Administration (MBA) with Marketing specialization from reputed university

    § Minimum of 10 years of experience with at least 5 years in Real Estate Industry with desired experience of leading a team of at least 10+ members.

    Leadership Competencies and Skills

    § Good interpersonal and customer facing skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment

    § Good team working skills and ability to work with minimal supervision

    § Proven desire to update product knowledge and skill set where required

    § A conscientious, flexible and can do working style

    § Good oral communication skills. Ability to communicate with both customers and colleagues at all levels of seniority and liaise.

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