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    Marketing Manager - Mumbai, India - Packt

    Packt
    Packt Mumbai, India

    3 weeks ago

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    Contract
    Description

    TeamEpic are on the hunt for a Marketing Manager. But wait—this is not your run-of-the-mill Marketing gig. This is the first marketing role at TeamEpic with a global reach. So, if you have been waiting for that "right moment" to make a significant impact, consider this your engraved invitation.

    We operate with the agility of a startup and the ambition of a large enterprise, making this position a rare find for the driven individual eager to carve out their path in the tech marketing industry. You will embark on a journey of constant evolution. As an early-stage startup, we're in the thrilling phase of discovering our PMF and this role is pivotal to that journey, requiring a mindset that thrives on iteration, testing, and refinement. Expect to be at the heart of our learning process, where your work directly contributes to shaping our sales strategies and processes. Your adaptability, creativity, and resilience will be key assets as we navigate this exciting path together.

    TeamEpic is lean, and we are committed to staying that way. When a role like this opens, it's not just another job listing—it's a golden ticket for someone who's hungry to make a dent in the universe, all while working together with the leadership team.

    Requirements

    Your mission

    • Lead Generation & Waitlist Management: Develop and implement inbound marketing strategies to grow our lead base and manage the client waitlist effectively, ensuring a steady pipeline of potential clients.
    • Target Market Segmentation: Identify and segment ICPs and personas, leveraging customer feedback to continuously refine our product and marketing strategies.
    • Marketing Communications & Campaign Management: Take charge of our digital presence, including the TeamEpic website, landing pages, social media channels, and client waitlist pages, to boost engagement and lead acquisition through targeted marketing campaigns.
    • Brand Positioning and Value Proposition: Craft and communicate a compelling and credible low-cost high-quality value proposition for TeamEpic's services, ensuring a consistent brand message across all platforms to solidify our market position.
    • Analytical Reporting: Evaluate marketing performance, adjust strategies as needed, and prepare for scalable growth with systematic documentation.
    • Strategic Collaboration: Work closely with our CEO, Kunal Advani, to refine inbound marketing strategies.

    What makes you a perfect fit

    • Proven track record in B2B marketing, with a keen understanding of the tech and services industry.
    • Ability to articulate a clear and compelling value proposition, alongside strong skills in market segmentation and positioning.
    • Excellent verbal and written communication abilities, with experience talking to customers and gathering actionable insights.
    • Strong grasp of digital marketing tools and platforms, including SEO, SEM, PPC, and social media, with a history of running successful marketing campaigns.
    • Competence in monitoring, analyzing, and reporting on marketing campaign effectiveness, with a readiness to pivot strategies based on data insights.
    • Experience collaborating with freelancers and managing a team to create marketing and social collateral, along with the ability to build systems and documentation for scaling marketing activities.

    Interview process

    • Qualify this opportunity. Ask yourself—do you really see yourself in this role?
    • Submit your application through Workable. Highlight your achievements, particularly inbound lead generation and marketing communications.
    • Patience is a virtue. And we value diligence. Await our recruiter's response as we review your application, and have an exploratory chat with her if you're shortlisted.
    • Engage in a 45-minute exploratory chat with Kunal, showcasing your understanding of our mission and your role in it. Make us believers in your potential.
    • Prepare a brief marketing strategy that showcases your approach to brand positioning, target market segmentation, and lead generation. Share your experience with customer engagement, feedback gathering, and how it informed previous marketing strategies.

    Compensation: 75,000 to 100,000 (INR) per month

    Benefits

    What is in it for you?

    • Directly influence TeamEpic's market positioning and inbound client acquisition strategy.
    • Direct impact by working closely with our leadership team, making your mark on our future direction.
    • The opportunity to architect global marketing processes from the ground up.
    • A company culture where ambition and performance are matched by genuine care and support (don't take our word for it—ask our team).
    • A career trajectory that evolves with your interests and talents.
    • A 100% remote work environment, because we believe in talent over location.
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