Brand & Digital Marketing Lead - India - Katonic AI

Katonic AI India

1 week ago

Technology / Internet

Description

Position: Brand & Digital Marketing Lead (Contract)

About the role: We are a young, Aussie Generative AI startup headquartered in Sydney, Australia. We are seeking an experienced Brand and Digital Marketing Lead with previous experience in launching technology and digital products. (must-have)

To apply, please fill out this form here:

Without filling out the form, your application is not complete.

Key Responsibilities:

Lead the launch of new products in the B2B SaaS space, utilising your expertise to ensure successful market penetration
Lead campaign setup, targeting, bidding strategies, conversion tracking, data analysis, A/B testing, landing page optimization, marketing automation, and proficiency with advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, programmatic advertising, demand-side platforms (DSPs), and customer relationship management (CRM) tools
Manage and optimise digital marketing channels, including website, social media, email marketing, and paid advertising
Collaborate with internal teams and external agencies to create compelling content and marketing collateral
Monitor, analyse, and report on marketing campaign performance, providing data-driven insights and recommendations

Requirements:

Minimum of 10 years of experience in brand and digital marketing.
Proven track record of successfully launching new products in the B2B SaaS industry and driving market adoption
Solid understanding of digital and social media marketing strategies and best practices
Experience in the field of AI is a strong plus
Excellent project management, communication, and collaboration skills
Strong analytical and problem-solving abilities

Contract Terms:

Will involve working with Australia-based partners and customers on their time for few days a week.
100% work-from-home
Salary: INR 20 lakhs per annum

"Please apply only if you match the criteria."

To apply, please fill out this form here:

Without filling out the form, your application is not complete.

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